How to Add Services in Google My Business?
Table of Contents
Introduction: GMB Optimisation Checklist
For service-based businesses, adding services in Google My Business (now Google Business Profile) is one of the most important local SEO steps. Many companies list their name and phone number, but completely ignore the Services section; this is a big missed opportunity.
When you add services properly, Google clearly understands what you offer, and your business gets better visibility for local search queries like “SEO services near me” or “plumber in Ahmedabad”.
In this guide, I’ll explain how to add services in Google My Business step by step, along with real optimisation tips that actually work.
Why is adding services in Google My Business important?
Managing your services on a business profile helps you:
- Improve local SEO rankings
- Appear for service-specific searches
- Increase calls and enquiries
- Build trust with potential customers
- Match user intent on Google Search and Maps
Google uses your service data to decide when and where your business should appear.
Who Should Add Services in Google My Business?
This feature is best for:
- Digital marketing agencies
- Doctors & clinics
- Lawyers & consultants
- Salons & spas
- Home service providers
- IT & software companies
If you offer services (not products), this section is non-negotiable.
How to Add Services in Google My Business Step by Step?
Step 1: Log in to Your Google Business Profile
- Sign in to your Google account
- Search your business name on Google
- Click Edit profile
Step 2: Go to the Services Section
- Click Edit profile
- Select Business information
- Open the Services tab
Here, you’ll see services based on your primary business category.
Step 3: Add Google-Suggested Services
Google automatically shows common services related to your category.
Example:
- Category: Internet Marketing Services
- Suggested services: Digital Marketing, Affiliate Marketing, Social Media Marketing and so on…
Select the relevant ones first.
Step 4: Add Custom Services
Click Add custom service if:
- Your service is not listed
- You want to be more specific
Example custom services:
- Google My Business optimisation
- Local SEO for small businesses
- Website SEO audit
Step 5: Add Service Descriptions
Each service allows a short description.
Tips for writing descriptions:
- Explain the service clearly
- Focus on benefits
- Use simple language
- Add keywords naturally
NOTE: You can also add multiple services to your secondary categories also.
Step 6: Save and Review
- Click Save.
- Services usually go live within a few minutes.
Best Practices for Service Optimisation
- Use real service names, not marketing slogans
- Match services with website landing pages
- Update services when you add or remove offerings
- Keep descriptions customer-friendly
- Review services every 2–3 months
How does Adding Services in Google My Business Help Local SEO?
Optimised services help Google:
- Understand your business relevance
- Match your profile with local intent
- Improve Map Pack rankings
This makes services a key part of Google My Business SEO strategy.
Conclusion
Adding services in Google My Business is not optional—it’s essential for service-based businesses. When done correctly, it improves visibility, trust, and conversions.
If you want to get more local leads from Google, make sure your services are complete, accurate, and regularly updated.
Need help? Our Google Business Profile Listing Services can set up and optimise your profile so you get more calls, visits, and sales through local SEO.
FAQs About How To Add Services in Google My Business
1. What are the services in Google My Business?
Services in Google My Business simply tell Google what you actually do. If you offer SEO services, plumbing work, salon treatments, or legal consultation, you can list these types of services in GMB. It helps Google understand your business well and show your profile when people search for those services.
2. Can I add custom services?
Yes, you can add custom services in GMB. If Google doesn’t show the services you offer in the suggestions, you’re allowed to add a custom one.
3. If I add services in Google My Business, will it help with local SEO?
Absolutely. When you add your services in business listing will help Google match your business with relevant service-related queries. This will improve your chances of ranking up in Google’s local search results.
4. How many services should I add to Google My Business Listing?
There’s no strict limit, but it’s better to keep it relevant to your business. Add only the services you genuinely offer. Listing too many unrelated services can confuse Google and may affect your profile’s performance.
5. Should I add keywords in service descriptions?
Yes, but keep your description natural. Write for your users first, not just for search engines. Explain your service clearly and naturally include related terms. Make sure you avoid keyword stuffing; it does more harm than good.
6. Why I’m not be able to see services I have added on Google yet?
Sometimes it takes more time to show your added services. If it’s not showing after some days, double-check that your profile is verified, your primary category, and whatever you add about your business follows Google’s guidelines.
7. Can adding the wrong services affect my Google Business Profile?
Yes, it can. Adding services you don’t actually offer can reduce trust and may even go against Google’s rules. Always list relevant services to keep your profile safe and credible.
8. What is the difference between services and products?
Services are what you do, like SEO, or repair work. Products are actual items you sell. If you’re a service-based business, focusing more on the Services section usually helps you get better local visibility.
